Got a brilliant business idea?
Great. Now let's attack the assumptions before they attack your bank account.
A free account is required to start and save your assessment.
Explore the bookIf your idea survives, maybe you should do it.
Most startup tools help you prove your idea is good.
We start with a different question:
"Why might this NOT work?"
Find the problems while they're still cheap.
Only got 3 minutes?
Try the Red-Flag Checklist first — the fast way to spot the warning signs before you commit more time or money.
Ten to fifteen minutes. No jargon. No business-plan templates. Just the questions a mentor who's lost money would ask you.
The Idea
What problem, who has it, who actually pays.
Customers
Have strangers given you money yet?
Money
Do the numbers survive a bad month?
Family
Who else is carrying your risk?
Suppliers
Can one company kill you?
Assumptions
What are you calling a fact?
Founder
Are you the right person, right now?
Stop Rule
When will you walk away?
The Philosophy
Don't kill the dream. Test the dream. The score measures how prepared you are — not whether you'll succeed.
We're telling you what you need to prove BEFORE you do it.
Start the free Reality CheckA free account is required to start and save your assessment.
Long live dreams. Expensive assumptions don't.