Starting a business can be exciting. It can also cost more, take longer and affect more of your life than you expect.
Don't Do It!!! shares the hard lessons behind the optimism and helps you ask better questions before you commit.
Paperback · eBook
Scheduled release: 5 November 2026
Scheduled release: 5 November 2026. Paperback and Kindle purchase links will be added here when available. For launch or pre-order questions, email Jason.
Interested in pre-ordering the book or ebook? jason@solutions4life.co.nz
The questions that matter before you commit
Why most businesses fail for boring, predictable reasons — not bad ideas
How to tell a real opportunity from an expensive assumption
What the true cost of starting looks like: money, time and relationships
How to talk to the people your decision affects — before you spend
When to push through, and when walking away is the win
For anyone thinking about starting a business — especially the people who are good at what they do and are about to find out that's not the same as running a business.
Fair warning
This book won't tell you your idea is brilliant. It will help you find out whether it actually is.
Jason Merrylees
Jason Merrylees has started, run and (sometimes) closed more ventures than he'd like his accountant to know about. Don't Do It!!! is drawn from that experience across many businesses — the wins, the losses, and the expensive lessons in between.
Free Reality Check
10–15 minutes. Attack the assumptions before they attack your bank account.
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Long live dreams. Expensive assumptions don't.