The Price of Carrots
Sometimes the problem isn't an expensive input. Sometimes you've designed a business where that input can destroy your economics.
→ Design a business that survives its inputs going wrong.
Short lessons from the DON'T DO IT!!! book. Teasers — not the whole chapters.
Sometimes the problem isn't an expensive input. Sometimes you've designed a business where that input can destroy your economics.
→ Design a business that survives its inputs going wrong.
An interested investor isn't an investor. A positive meeting isn't funding. A retailer saying 'we like it' isn't an order.
→ Count money, not compliments.
Sometimes a simple action creates more value than an expensive strategy.
→ Test cheap before you scale expensive.
A good product can still sit inside a vulnerable business.
→ If one supplier can kill you, your product doesn't save you.
What does success actually mean to you?
→ Define success before you chase it.
Free reader resource
Before you go further, take the 3-minute Red-Flag Checklist. Spot the warning signs the book is built around.
The Book
DON'T DO IT!!! — based on 30+ years of starting, operating, losing money on, and learning from businesses.