STOP. CHECK THE WARNING SIGNS.
Most failed businesses did not fail without warning. The signs were often present before more money, time and emotion were committed.
Tick every statement that is currently true — or that you cannot confidently prove is false.
6 categories
Customer · Money · Plan · Founder · Family · Operations
34 statements
Yes = red flag · Unsure = investigate · No = addressed
~3 minutes
Faster than the full Reality Check
Important: The Don't Do It!!! Red-Flag Checklist is an educational decision-support tool. It does not provide financial, legal, accounting, investment, mental-health or other professional advice. Its results are based entirely on the information supplied by the user and cannot predict whether a business will succeed or fail. Users should obtain appropriate independent professional advice before making significant business or financial decisions.